# Reel Axis Makes the Inc. 5000 for the Second Consecutive Year

Back-to-back: Reel Axis ranks #4,393 on the 2023 Inc. 5000, proving that sustained B2B growth isn't a one-year fluke.

[Chris Lee](/content/about/team/index.html) Founder & CEO

August 2023·4 min read

For the second year in a row, Reel Axis has been named to the [Inc. 5000](https://www.inc.com/profile/reel-axis) — ranking #4,393 among America's fastest-growing private companies. Making the list once is an achievement. Making it twice signals something more important: the growth is structural, not circumstantial.

## Why Back-to-Back Matters

The Inc. 5000 measures three-year revenue growth. Making the list in consecutive years means sustained, compounding growth over a four-year window. In the agency world — where client churn, market shifts, and economic headwinds can crater revenue overnight — consistency is the hardest thing to achieve.

Only about 25% of Inc. 5000 companies make the list more than once. We're proud to be in that group.

## What Changed Between Year One and Year Two

The ranking held steady (#4,273 → #4,393), but the company underneath evolved significantly:

### Acquisitions Integrated

By 2023, the OpGen Media and Sierra Pacific Group acquisitions were fully integrated. What started as bolt-on capabilities became core service lines. Content syndication (OpGen) and sales performance (Sierra Pacific) weren't add-ons anymore — they were part of every client engagement.

### Team Matured

The leadership team solidified. [Nick Dinsmoor as COO](/content/about/team/index.html) brought operational rigor that let us scale without the chaos that kills most agencies between $3M and $10M. Paul Fung's client leadership kept retention high even as we grew the book of business.

### Market Shifted

2023 was the year AI went mainstream. ChatGPT had launched months earlier. Our clients started asking questions we'd been thinking about: "What does AI mean for our marketing?" "How do we show up in AI search?" "Is SEO dead?"

These questions planted the seed for what Reel Axis would become next — an AI-powered operational leverage company. But in 2023, we were still a demand gen agency, and a damn good one.

## The Foundation That Made It Possible

- **Client-centric model:** We don't do retainers for retainer's sake. Every engagement ties to measurable pipeline outcomes. That alignment keeps clients longer and generates referrals.
- **Operational discipline:** Standardized delivery processes, clear SLAs, and proactive communication. The boring stuff that separates agencies that scale from agencies that collapse.
- **Strategic positioning:** We stayed in our lane — B2B demand generation for mid-market companies. No consumer work. No brand campaigns. No scope creep into services we couldn't deliver at the highest level.

Two consecutive years on the Inc. 5000. Three strategic acquisitions. A team that sticks. And a transformation ahead that would turn everything we'd built into something entirely new. [Read the full story →](/content/about/our-story/index.html)