# 60% Zero-Click: What This Means for B2B

When 60% of Google searches produce no click, the traditional funnel loses its top. The B2B-specific impact and response.

[Chris Lee](/content/about/team/index.html) Founder & CEO

March 2026·10 min read

_This article is in development. The structure, schema, and internal linking are in place. Final copy will be published shortly._

This post is part of the [Reel Axis Blog](/content/blog/index.html) — AIO insights from operators who built and scaled a real business before pioneering AI Optimization.